Insite - by Event Architect by Event Architect

This new ELEVATE SERIES celebrates Event Architects’ commitment to elevating brands and event experiences. It also is a nod to our butterfly mascot! Basically the ELEVATE SERIES will pay homage to anything that is “fly” or actually can fly. (We’re having some fun with our figurative and literal word play.) Today’s post celebrates a phrase you rarely hear around Event Architects’ offices (because there is nothing we ever deem impossible), the phrase, “When pigs fly.”

For the sake of an abbreviated blog post I won’t go into a dissertation about the difference between a creative team building an event’s “Identity” and how the audience attending perceives the whole package, thus developing the event’s “Brand”.   But I do want to quickly make clear the difference between the two.... 

Though it seems like a year ago, just this past summer our CEO was determined to renovate our office. Tear down commenced on October 1st, and four months later… boom. I'm pretty sure we now have the sleekest, chicest, coolest office in an 8,500 square foot space in Chicago. 

These renovations truly took over the entire office. Dark-colored walls were painted light hues, doors and windows were cut out, carpet was torn up and hard wood floors were put down. Everyone was shuffled around at one point or another (think: event producers forced to work in the conference room a la college study sesh). 

 2010 is in full swing, and many in the event industry have found themselves wondering what the year ahead will hold. BizBash published an online article recently titled, “57 Predictions for 2010: Event Pros on Budgets, Social Media, Catering, Décor Trends, and More.” 

More of a collection of quotes, 57 people in the event industry gave their opinion and predictions of what will unfold in 2010. These industry professionals cover everything from budgeting to catering to social media. 

The overall consensus for 2010… ?