Insite - by Event Architect by Event Architect

This struck me as so innate but at the same time, it seemed almost revolutionary. As consumers, we are inundated with celebrities hocking goods on TV, on the radio, in print and even in person, more often then we’d like. However, more often then not, we’re either struck by the product or by the celebrity but not by how they work together… why not? 

The majority of trends, case studies and best practices at last week’s Event Marketing Summit in Chicago focused heavily on much digital, virtual and event technology elements. As much as I am an interactive technorati at heart, the Influencer Marketing: Leveraging the Power of Influencers session I attended was as refreshing as it was relevant. 

I’m just going to dive in because this topic is deep and juicy! I’m intrigued by word of mouth, grassroots, brand ambassador-based marketing. I admire companies whose marketing strategy consists (and are completely successful) of brand ambassadors (think: lulumeon athletica). Word of mouth marketing is the most powerful communications tactic in a marketer’s toolbox.