Last summer, we conceptualized and executed a two-week Mediterranean cruise as an incentive trip for a private client. One interesting challenge that manifested during the pre-event planning was our client’s decision to NOT hire a professional photographer. “Everyone will have their own camera,” said the client. But we recognized a need to provide a safe, confidential and controlled service for guests to share their experiences and photos during the trip. We knew it was significant to capture photo moments for the guests, so we proposed a photo sharing concept for guests to upload their photos during the actual trip via a custom-designed PhotoShare website. We turned it into a little friendly competition too with a photo contest!
During the trip, guests were encouraged to share their photos via EA’s PhotoShare site, which were easily accessible thanks to branded computer kiosks onboard the chartered cruise ship. After the trip, guests could still upload their photos to the PhotoShare website to share with other guests for download or purchase prints and other photo products through Shutterfly.com.
The PhotoShare program was such a success, it inspired our client to celebrate the photos and relive the trip during a Photo Gallery Event later in the year—conceptualized and produced by EA.
Guests were given usernames and passwords to login to the PhotoShare website.
Guests uploaded select photos and reviewed them before sharing.
Guests could login to the PhotoShare site which featured rotating images of the photo contest winners from the trip.
Guests could also browse all photos that were uploaded from other guests on the trip. They could then download them to save or send them to print via Shutterfly.com.