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GE Healthcare Healthymagination Launch & Press Event

Objective: Launch GE’s ambitious healthcare initiative, healthymagination, to promote healthcare solutions and inspire discussion with thought leaders, customers, VIPs and media.

Solutions:

Built synergistic and targeted events in Washington, DC under the healthymagination brand umbrella to engage GE’s key stakeholders.
GE CEO, Jeff Immelt, kicked off healthymagination with a press conference at the Newseum Building that targeted industry and business media and generated significant coverage.
A panel discussion with healthcare professionals and GE executives provoked dialogue and increased knowledge on some of the world’s most challenging healthcare issues.
Interactive exhibits showcased the latest GE products and integrated healthymagination messaging.
An exclusive VIP dinner overlooking the Capitol Building provided networking opportunities and reinforced campaign messaging for key customers.

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Event Architects is an experiential marketing agency bringing the world’s leading brands to life. We unite brands, messages and people through experiences that engage and inspire

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Event Architects - a Chicago event management and production agency.

Featured Client Story

GE Healthcare Healthymagination Launch & Press Event

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