Client Profiles
The Absolut Spirits Company, Inc.
The Absolut Spirits Company, Inc. partnered with Event Architects to launch some of the newest flavors in the ABSOLUT catalog in 2004 and 2005; this included a 5-city tour to various US markets.
The elements of an all-star rock concert helped us introduce ABSOLUT APEACH to Chicago for the
ABSOLUT Rocks event in May 2005. Custom bar designs gave way to new vodka concoctions. Avant-garde characters such as tight rope walkers, acrobats and drag queens dressed as living peach trees captured audience attention. Fuzzy peach décor draped the interior of Chicago's Union Station. An elevated drummer played ferociously to the beats of a DJ while go-go dancers' silhouettes inspired energy. The audience enjoyed the show while awaiting the entrance of the surprise band
They Might be Giants.
In 2004, ABSOLUT Vodka's One Source Miami Summit was a two day retreat-inspired event dedicated to the education, relaxation and enrichment of participants' minds, bodies and souls. While learning about ABSOLUT's new RASPBERRI flavor, guests chose from a selection of 54 classes and spa treatments, from business seminars to kayaking classes. They also had the opportunity to compete against the Playboy Xtreme Team, have a massage or pedicure, or take a vodka tasting class. Course descriptions were provided by The Absolut Spirits Company, Inc.'s top 27 media partners, including Real Simple, InStyle and the New York Times. The event took place at an exclusive Miami mansion, Villa Crono, along a serene drive by the sea.
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