The Procter & Gamble name encompasses several brands geared toward African-American women. To show their commitment to a growing clientele, Procter & Gamble (P&G) sought to develop a national initiative that would show their commitment to celebrating African-American women. This new initiative included a personal, tactile experience for consumers; an opportunity to try P&G targeted brands:Always * Crest * Olay Definity * Pantene * Cover Girl Queen Collection * TampaxThe events also provided a platform for African-American women to discover and proclaim their inner and outer beauty through panel discussions, spoken word opportunities, concerts and fashion shows. Carol H. Williams Advertising, the company hired by Proctor & Gamble to produce the My Black is Beautiful Tour 2008, partnered with Event Architects to target African-American communities in five national regions: Chicago, IL, Atlanta, GA, Charlotte, NC, New Orleans, LA and Washington, DC.
Event Architects is an event management agency with ideas that transform everyday places and routines into engaging experiences.
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On Friday, January 15th at the Gala Awards ceremony in New Orleans, Event Architects was honored to receive a Gala Award in the category of BEST FAIR/FESTIVAL for Rachel’s Big Block Party.
Event Architects is building a new office space at 311 W Walton (Chicago) and Event Creative has moved to new office and warehouse space at 219 N Paulina (Chicago).
38 | Chief creative officer | Event Architects | Chicago